Statistic regarding American Express brandfans: most popular financial companies

AIlon has analyzed 4368 people from Germany who have a very high affinity to American Express and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | American Express

March 24, 2022

This statistic visualizes the favorite financial sector companies of that part of the German population, with a high affinity for the financial services company "American Express", compared to the total population. Very pronounced is the increased value for American Express, Barclays, Ing, as well as the decreased value for Sparkasse, Aok, Bkk.

This bar chart visualizes, how a preference for the brand "American Express" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have an affinity for "American Express" is increased by 204.78% .

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