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Shopping | American Express
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the financial services company "American Express", compared to the total population.
The largest outliers in the positive range are: Hit, Metro, Breuninger and in the negative range are: Aldi, Woolworth, Lidl.
This bar chart visualizes, how a preference for the brand "American Express" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have an affinity for "Hit" is increased by 161.03% .
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