This study is based on a small sample and is not entirely current.
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Create current statisticsFamily Magazine | American Express
March 24, 2022
This statistic visualizes die favorite magazines for parents of that part of the German population, with a strong preference for the financial services company "American Express", compared to the total population.
The affinity for the magazines "Baby und Familie" and "Super Illu" is considerably increased, while it is moderately decreased for the the magazines "Super Illu" and "Baby und Familie".
This bar chart visualizes, how a preference for the brand "American Express" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have an affinity for "Super Illu" is decreased by 52.26% .
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