This study is based on a small sample and is not entirely current.
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Create current statisticsCharity Magazine | American Express
March 24, 2022
This statistic shows the favored charity magazines of that part of the German population, with a high affinity for the financial services company "American Express", in comparison to the total population.
The preference for the magazines "Naturschutz Heute" and "Johanniter" is clearly increased.
This bar chart visualizes, how a preference for the brand "American Express" correlates with an affinity for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have an affinity for "Naturschutz Heute" is increased by 1.92% .
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