Statistic regarding American Express brandfans: favorite movies

AIlon has analyzed 4368 people from Germany who have a very high affinity to American Express and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | American Express

March 24, 2022

This statistic shows the favorite movies of that part of the German population, with a strong preference for the financial services company "American Express", in comparison to the total population. Very pronounced is the positive relation to Star Wars, Der Pate, Game of Thrones, as well as the negative relation to Twilight, Fifty Shades of Grey, Titanic.

This bar chart visualizes, how a preference for the brand "American Express" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "American Express" brandfans to have a preference for "Star Wars" is increased by 7.21% .

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