This study is based on a small sample and is not entirely current.
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Create current statisticsHealth Magazine | Johnnie Walker
March 24, 2022
This statistic visualizes the most popular health magazines of that part of the German population, with a high affinity for the food manufacturer "Johnnie Walker", compared to the total population.
The affinity for the magazine "Fit for Fun" is clearly increased, while it is moderately decreased for the the magazine "Apotheken Umschau".
This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Apotheken Umschau" is decreased by 137.74% .
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