This study is based on a small sample and is not entirely current.
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Create current statisticsTechnology Influencer | Johnnie Walker
March 24, 2022
This statistic shows the most popular tech influencers of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", compared to the total population.
Very noticeable is the increased value for Bill Gates and Mark Zuckerberg, as well as the decreased value for TutopolisTV and HardwareDealz.
This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have an affinity for "Bill Gates" is increased by 7.91% .
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