Statistic regarding Johnnie Walker customers: favorite energy companies

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

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Energy | Johnnie Walker

March 24, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the food manufacturer "Johnnie Walker", in comparison to the total population. Especially noticeable is the increased value for Innogy, as well as the negative correlation with Rwe.

This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Innogy" is increased by 244.9% .

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