Statistic regarding Deichmann SE customers: most popular health magazines

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

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Health Magazine | Deichmann SE

March 23, 2022

This statistic visualizes the most popular health magazines of that part of the German population, with a strong preference for the fashion label "Deichmann SE", in comparison to the total population. The preference for the magazine "Apotheken Umschau" is considerably increased, while it is moderately decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Apotheken Umschau" is increased by 7.95% .

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