Statistic regarding Johnnie Walker customers: favorite brands for childrens products

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

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Children | Johnnie Walker

March 24, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a high affinity for the food manufacturer "Johnnie Walker", in comparison to the total population. Especially noticeable is the positive relation to Pampers, as well as the negative correlation with Fisher Price.

This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have an affinity for "Pampers" is increased by 161.28% .

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