Statistic regarding Johnnie Walker customers: favorite tech brands

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | Johnnie Walker

March 24, 2022

This statistic shows the most popular tech brands of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. Especially noticeable is the increased value for Msi, Logitech, Gopro, as well as the negative correlation with Lg, Vonvon, D-Link.

This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Msi" is increased by 244.3% .

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