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Regional Newspaper | Johnnie Walker
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the food manufacturer "Johnnie Walker", in comparison to the total population.
The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is clearly increased, while it is moderately decreased for the newspapers "Weser Kurier", "Passauer neue Presse", "Thüringer Allgemeine".
This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Der Tagesspiegel" is increased by 217.9% .
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