Statistic regarding Gerry Weber customers: favorite audio equipment companies

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Music | Gerry Weber

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the fashion label "Gerry Weber", in comparison to the total population. Very pronounced is the negative relation to Beats By Dre and Teufel.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Beats By Dre" is decreased by 16.8% .

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