Statistic regarding Gerry Weber customers: most popular cell phone providers and messenger services

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

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Communication | Gerry Weber

March 23, 2022

This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population. Extremely noticeable is the positive correlation with Telekom and Orange, as well as the negative relation to O2 and 1&1.

This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "O2" is decreased by 17.69% .

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