Statistic regarding Gerry Weber customers: most popular financial companies

AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Gerry Weber

March 23, 2022

This statistic shows the preferred companies in the financial sector of that part of the German population, with a high affinity for the fashion label "Gerry Weber", compared to the total population. The largest outliers in the positive range are: Dak, Signal Iduna, Hdi and in the negative range are: Techniker Krankenkasse, Ikk, Mannheimer Versicherung.

This bar chart visualizes, how an affinity for the brand "Gerry Weber" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have a preference for "Dak" is increased by 41.13% .

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