AIlon has analyzed 4533 people from Germany who have a very high affinity to Gerry Weber and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the preferred fashion brands of that part of the German population, with a strong preference for the fashion label "Gerry Weber", in comparison to the total population.
Especially noticeable is the increased value for Gerry Weber, Triumph, Bogner, as well as the decreased value for Jack And Jones, New Balance, Adidas.
This bar chart visualizes, how a preference for the brand "Gerry Weber" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gerry Weber" customers to have an affinity for "Gerry Weber" is increased by 73.59% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Gerry Weber:
4533
Sample size population sample: 3.414.229
Area of enquiry: Germany
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