Statistic regarding Deichmann SE customers: favorite organic cosmetics brands

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beautyorganic | Deichmann SE

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a high affinity for the fashion label "Deichmann SE", in comparison to the total population. The largest outliers in the positive range are: Dr Scheller and Dr Hauschka and in the negative range are: Speick and Weleda.

This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "Speick" is decreased by 14.56% .

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