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Beautyorganic | HUK-Coburg
March 23, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the financial services company "HUK-Coburg", in comparison to the total population.
Extremely noticeable is the positive correlation with Weleda and Alverde, as well as the negative correlation with Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "HUK-Coburg" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK-Coburg" brandfans to have a preference for "Weleda" is increased by 15.74% .
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