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Media channel affinities | Deichmann SE
March 23, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the fashion label "Deichmann SE", compared to the total population.
The largest outliers in the positive range are: Facebook, YouTube, Instagram and in the negative range are: Linkedin, Reddit, iTunes.
This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "Linkedin" is decreased by 9.98% .
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