Statistic regarding Deichmann SE customers: most popular womens magazines

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Deichmann SE

March 23, 2022

This statistic shows the favored womens magazines of that part of the German population, with a strong preference for the fashion label "Deichmann SE", compared to the total population. The preference for the magazines "Freundin" and "Bild der Frau" is clearly increased, while it is strongly decreased for the the magazines "Auf einen Blick" and "Emotion".

This bar chart visualizes, how an affinity for the brand "Deichmann SE" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "Freundin" is increased by 13.49% .

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