Statistic regarding Deichmann SE customers: most popular economy magazines

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Deichmann SE

March 23, 2022

This statistic shows the favored economy magazines of that part of the German population, with a strong preference for the fashion label "Deichmann SE", in comparison to the total population. The affinity for the magazines "Enorm Magazin" and "Forbes" is considerably increased, while it is clearly decreased for the the magazines "Wirtschaftswoche" and "Manager Magazin".

This bar chart visualizes, how an affinity for the brand "Deichmann SE" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "Wirtschaftswoche" is decreased by 13.4% .

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