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Communication | LGBT
March 23, 2022
This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the brand "LGBT", in comparison to the total population.
Extremely noticeable is the increased value for O2 and 1&1, as well as the negative correlation with Telekom and Threema.
This bar chart visualizes, how an affinity for the brand "LGBT" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "LGBT" brandfans to have an affinity for "Telekom" is decreased by 15.79% .
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