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Shopping | LGBT
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the brand "LGBT", in comparison to the total population.
Especially pronounced is the positive relation to Netto, Lidl, Aldi, as well as the negative correlation with Toom Baumarkt, Rewe, Dehner Gartencenter.
This bar chart visualizes, how a preference for the brand "LGBT" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "LGBT" brandfans to have an affinity for "Toom Baumarkt" is decreased by 21.87% .
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