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Chemical | LGBT
March 23, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the brand "LGBT", compared to the total population.
Very noticeable is the increased value for Henkel, Gazprom, Basf, as well as the decreased value for Esso, Aral, Shell.
This bar chart visualizes, how a preference for the brand "LGBT" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "LGBT" brandfans to have a preference for "Esso" is decreased by 21.01% .
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