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Communication | Bauhaus
March 25, 2022
This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the shopping brand "Bauhaus", compared to the total population.
Very noticeable is the positive relation to Telekom and Threema, as well as the negative relation to Winsim and Alcatel Mobile.
This bar chart visualizes, how a preference for the brand "Bauhaus" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bauhaus" customers to have a preference for "Telekom" is increased by 39.59% .
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