AIlon has analyzed 59007 people from Germany who have a very high affinity to Nivea and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the most viewed TV channels of that part of the German population, with a high affinity for the cosmetics brand "Nivea", in comparison to the total population.
Very noticeable is the increased value for Zdf, Ard, Sky, as well as the decreased value for Sat.1, Vox, Iflix.
This bar chart visualizes, how a preference for the brand "Nivea" correlates with a preference for the displayed Tv affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have a preference for "Zdf" is increased by 23.92% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Nivea:
59007
Sample size population sample: 3.414.229
Area of enquiry: Germany
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