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Fashionfast | Nivea
March 23, 2022
This statistic visualizes the most popular fast fashion brands of that part of the German population, with a strong preference for the cosmetics brand "Nivea", compared to the total population.
Very pronounced is the positive correlation with S. Oliver, Esprit, United Colors Of Bennetton, as well as the negative correlation with Kik, C&A, Primark.
This bar chart visualizes, how an affinity for the brand "Nivea" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have an affinity for "Kik" is decreased by 31.88% .
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