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Fashion | Nivea
March 23, 2022
This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the cosmetics brand "Nivea", in comparison to the total population.
Especially noticeable is the increased value for Peek Und Cloppenburg, Boss, Adidas, as well as the negative relation to Nkd, Takko, Adler.
This bar chart visualizes, how a preference for the brand "Nivea" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have a preference for "Peek Und Cloppenburg" is increased by 30.14% .
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