Statistic regarding Tom Tailor customers: hobbies

AIlon has analyzed 5130 people from Germany who have a very high affinity to Tom Tailor and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Tom Tailor

March 23, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the fashion label "Tom Tailor", in comparison to the total population. Extremely noticeable is the increased value for Erneuerbare Energie, Sports betting, Drohnen, as well as the decreased value for Cooking, Sewing/knitting/crocheting, Gardening.

This bar chart visualizes, how a preference for the brand "Tom Tailor" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tom Tailor" customers to have a preference for "Erneuerbare Energie" is increased by 91.46% .

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