Statistic regarding Tom Tailor customers: most popular automotive magazines

AIlon has analyzed 5130 people from Germany who have a very high affinity to Tom Tailor and compared the mean values with a representative sample of the population.

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Automotive Magazine | Tom Tailor

March 23, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a strong preference for the fashion label "Tom Tailor", compared to the total population. The affinity for the magazines "Auto Motor Sport" and "Auto Zeitung" is moderately increased, while it is strongly decreased for the the magazines "9ELF" and "Classic Trader".

This bar chart visualizes, how an affinity for the brand "Tom Tailor" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tom Tailor" customers to have a preference for "Auto Motor Sport" is increased by 105.77% .

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