Statistic regarding Alnatura customers: hobbies

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Alnatura

March 23, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. The largest deviations in the positive range are: Meditation, Painting, Erneuerbare Energie and in the negative range are: Gardening, Sewing/knitting/crocheting, Gambling Hall.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Meditation" is increased by 158.28% .

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