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Lifestyle | Bauhaus
March 25, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Bauhaus", compared to the total population.
Especially noticeable are the positive values for Nutzt Vergleichsportale, E-Mobilität, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.
This bar chart visualizes, how a preference for the brand "Bauhaus" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bauhaus" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 43.0% .
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