Statistic regarding Mercedes-Benz brandfans: favorite fast fashion brands

AIlon has analyzed 7674 people from Germany who have a very high affinity to Mercedes-Benz and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Mercedes-Benz

March 24, 2022

This statistic shows the preferred fast fashion brands of that part of the German population, with a strong preference for the car manufacturer "Mercedes-Benz", in comparison to the total population. The largest deviations in the positive range are: S. Oliver, Giordano, Esprit and in the negative range are: C&A, Kik, Mango.

This bar chart visualizes, how a preference for the brand "Mercedes-Benz" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mercedes-Benz" brandfans to have an affinity for "C&A" is decreased by 43.36% .

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