Statistic regarding Mercedes-Benz brandfans: most popular food influencers

AIlon has analyzed 7674 people from Germany who have a very high affinity to Mercedes-Benz and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Mercedes-Benz

March 24, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the car manufacturer "Mercedes-Benz", in comparison to the total population. Very noticeable is the positive correlation with Gordon Ramsay and Steffen Henssler, as well as the negative correlation with Bake to the Roots and Deutschland is(s)t vegan.

This bar chart visualizes, how an affinity for the brand "Mercedes-Benz" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mercedes-Benz" brandfans to have a preference for "Gordon Ramsay" is increased by 2.17% .

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