Statistic regarding Tiffany & Co. customers: favorite fast fashion brands

AIlon has analyzed 6215 people from Germany who have a very high affinity to Tiffany & Co. and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Tiffany & Co.

March 23, 2022

This statistic visualizes the preferred fast fashion brands of that part of the German population, with a strong preference for the fashion label "Tiffany & Co.", compared to the total population. The largest outliers in the positive range are: United Colors Of Bennetton, Guess, Esprit and in the negative range are: Kik, C&A, Uniqlo.

This bar chart visualizes, how an affinity for the brand "Tiffany & Co." correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tiffany & Co." customers to have a preference for "United Colors Of Bennetton" is increased by 167.21% .

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