Statistic regarding Sky Deutschland viewers: favorite brands for childrens products

AIlon has analyzed 11242 people from Germany who have a very high affinity to Sky Deutschland and compared the mean values with a representative sample of the population.

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Children | Sky Deutschland

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the media company "Sky Deutschland", compared to the total population. Extremely noticeable is the positive relation to Pampers, as well as the decreased value for Fisher Price.

This bar chart visualizes, how an affinity for the brand "Sky Deutschland" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sky Deutschland" viewers to have an affinity for "Pampers" is increased by 43.8% .

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