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Shopping | Sky Deutschland
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the media company "Sky Deutschland", in comparison to the total population.
Extremely pronounced is the positive correlation with Bauhaus, Sport Scheck, Check24, as well as the negative relation to Woolworth, Aldi, Fielmann.
This bar chart visualizes, how a preference for the brand "Sky Deutschland" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sky Deutschland" viewers to have an affinity for "Bauhaus" is increased by 90.89% .
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