Statistic regarding Dirk Rossmann GmbH customers: most popular food influencers

AIlon has analyzed 48431 people from Germany who have a very high affinity to Dirk Rossmann GmbH and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Dirk Rossmann GmbH

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the shopping brand "Dirk Rossmann GmbH", in comparison to the total population. The largest deviations in the positive range are: Steffen Henssler and Molly Yeh and in the negative range are: Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how an affinity for the brand "Dirk Rossmann GmbH" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dirk Rossmann GmbH" customers to have a preference for "Steffen Henssler" is increased by 0.84% .

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