AIlon has analyzed 11688 people from Germany who have a very high affinity to Head & Shoulders and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the hobbies of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", compared to the total population.
Extremely noticeable is the positive correlation with Sports betting, Drohnen, E-Sports schauen, as well as the decreased value for Cooking, Sewing/knitting/crocheting, Gardening.
This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Sports betting" is increased by 130.01% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Head & Shoulders:
11688
Sample size population sample: 3.414.229
Area of enquiry: Germany
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