This study is based on a small sample and is not entirely current.
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Create current statisticsUnion Magazine | Head & Shoulders
March 23, 2022
This statistic shows the favorite union magazines of that part of the German population, with a high affinity for the cosmetics brand "Head & Shoulders", compared to the total population.
The preference for the magazine "Vorwärts" is clearly increased, while it is clearly decreased for the the magazine "DBB".
This bar chart visualizes, how a preference for the brand "Head & Shoulders" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Head & Shoulders" customers to have a preference for "Vorwärts" is increased by 2.9% .
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