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Media channel affinities | Expert SE
March 28, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the shopping brand "Expert SE", compared to the total population.
Extremely pronounced is the positive relation to Pinterest, Linkedin, Xing, as well as the negative relation to Newspaper, Magazine, Jodel.
This bar chart visualizes, how a preference for the brand "Expert SE" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have an affinity for "Pinterest" is increased by 54.99% .
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