Statistic regarding Expert SE customers: most popular automotive magazines

AIlon has analyzed 8142 people from Germany who have a very high affinity to Expert SE and compared the mean values with a representative sample of the population.

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Automotive Magazine | Expert SE

March 28, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the shopping brand "Expert SE", in comparison to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Motor Sport" is considerably increased, while it is strongly decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how an affinity for the brand "Expert SE" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expert SE" customers to have an affinity for "ADAC Motorwelt" is increased by 63.12% .

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