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Lifestyle | Architectural Digest
July 14, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the furniture retailer "Architectural Digest", in comparison to the total population.
Extremely pronounced are the positive values for Smart-Home, Nutzt CTV, Kontaktlinsen tragen and the negative values for Brille beim Optiker kaufen, Shopping in Discounters, Gambling.
This bar chart visualizes, how an affinity for the brand "Architectural Digest" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Architectural Digest" customers to have an affinity for "Smart-Home" is increased by 143.33% .
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