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Beauty Influencer | Architectural Digest
July 14, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the furniture retailer "Architectural Digest", in comparison to the total population.
Especially pronounced is the positive relation to Jeffree Star and Michelle Phan, as well as the negative correlation with Ingrid Nilsen and Bibisbeautypalace.
This bar chart visualizes, how a preference for the brand "Architectural Digest" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Architectural Digest" customers to have a preference for "Jeffree Star" is increased by 1.58% .
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