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Financial | Architectural Digest
July 14, 2022
This statistic visualizes the preferred financial companies of that part of the German population, with a high affinity for the furniture retailer "Architectural Digest", compared to the total population.
Very pronounced is the positive correlation with Schwäbisch Hall, Comdirect, Wüstenrot, as well as the negative correlation with Aok, Bkk, Sparkasse.
This bar chart visualizes, how a preference for the brand "Architectural Digest" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Architectural Digest" customers to have a preference for "Schwäbisch Hall" is increased by 156.5% .
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