Statistic regarding Fielmann customers: most popular financial companies

AIlon has analyzed 26392 people from Germany who have a very high affinity to Fielmann and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Fielmann

March 24, 2022

This statistic shows the most popular financial companies of that part of the German population, with a strong preference for the shopping brand "Fielmann", compared to the total population. Very noticeable is the increased value for Aok, Sparkasse, Volksbank, as well as the negative correlation with Paypal, Cosmosdirekt, Axa.

This bar chart visualizes, how an affinity for the brand "Fielmann" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fielmann" customers to have a preference for "Paypal" is decreased by 43.27% .

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