Statistic regarding Fielmann customers: most popular automotive influencers

AIlon has analyzed 26392 people from Germany who have a very high affinity to Fielmann and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Fielmann

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the shopping brand "Fielmann", in comparison to the total population. Especially pronounced is the positive relation to Damen Knight and SchrauberBlog, as well as the negative correlation with Querly and Blackout.

This bar chart visualizes, how a preference for the brand "Fielmann" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fielmann" customers to have an affinity for "Damen Knight" is increased by 0.93% .

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