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Beauty | Fielmann
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Fielmann", in comparison to the total population.
Very pronounced is the increased value for Estée Lauder, Nyx Professional Makeup, Lux, as well as the decreased value for Oral B, Balea, Axe/Lynx/Ego.
This bar chart visualizes, how a preference for the brand "Fielmann" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fielmann" customers to have a preference for "Oral B" is decreased by 41.77% .
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