Statistic regarding H&M customers: most popular cell phone providers and messenger services

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | H&M

March 24, 2022

This statistic visualizes the most popular cell phone providers and messenger services of that part of the German population, with a high affinity for the fast fashion label "H&M", in comparison to the total population. The largest deviations in the positive range are: O2 and Telegram and in the negative range are: Winsim and Freenet.

This bar chart visualizes, how a preference for the brand "H&M" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have an affinity for "O2" is increased by 72.71% .

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