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Beauty Influencer | H&M
March 24, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the fast fashion label "H&M", compared to the total population.
Very pronounced is the positive relation to Jeffree Star and Paola Maria, as well as the negative correlation with Ingrid Nilsen and Goss Makeup-Artist.
This bar chart visualizes, how a preference for the brand "H&M" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have an affinity for "Jeffree Star" is increased by 1.57% .
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